Shapin up Wednesday, Apr 28 2010

 Do shape ups reaaalllly work?? Hmm…listen here to see for yourself!


TOW week 13 Wednesday, Apr 28 2010

A simple video goes viral. The first video I chose was or is a commercial, but has not been aired because people think it is too risky to put larger women on TV. When in fact, smaller women are shown throughout the screen all the time. People all over the blogosphere are questioning networks asking why can’t larger woman be seen just as beautiful as smaller woman. Why does there have to be a difference. Being a woman who struggles with my image, I find this video has an impact on my life. I am not a large woman, but I never once thought of putting a large woman on a commercial. I never thought large women would be comfortable enough to show their bodies, when in fact by watching this video, they look as if they are more proud of the way they look that the smaller woman are. I find that extremely hard to believe.

For the second video, it is a simple local viral video of my boss, Jenn Hobby. Jenn is a personality on an Atlanta radio station morning show, “The Bert Show”, where my internship is taken place at. A wonderful morning show at that! Jenn is the entertainment DJ and announces all the juicy gossip hollywood has to offer. A simple video seen in a matter of minutes is so important to those who need to here all the “entertainment buzz” celebrities have going on in their lives. Jenn does a great job in her EBUZZ videos and they get a lot of hits from people around the country. Simple videos like these are what entices people to the internet. Someone misses something from one form of media, well they can watch it on a different form. It is the way media works!

TOW week 12 Wednesday, Apr 28 2010 

The interview with Kneale Mann tells how he enjoys having two different relationships with a public sector and a private sector. He does social media policies and rules of engagements. Know when you have a blog about a company it is very public to everyone. He has been a newspaper columnist and wrote about a home section of a newspaper chain, something he never thought he would do. He also did twenty years of radio. Social media has been around for many years, where as some people believe it is just recent.  The whole industry is overlapped with social media, PR, communications, policies, and everything in between.

Twitter is a form of micro-blogging, which more companies need to figure out what their policy is. Gaining followers is key to Twitter. People need to understand it is easy to get a job, because everyone can self publish. The world is changing around is and it is exciting. The more writing one does, the more beneficial it is for them.

Kneale’s blog stems from his geek dinner. He question why would anyone want to read his blog? He basically says he is a “geek”. He comes from the broadcast industry, so why would anyone want to read what he said? It takes time for people, but it is actually not about the numbers who read his blog, it is about the focus. What is interesting to you? Not to others,  if they are interested in it, they will read it and follow you. Just write. You have to start somewhere, do not go straight for the victor. Everyone has to work your way up. Figure out what your passion is and write.

TOW Week 11 Wednesday, Apr 28 2010 

Martin Waxman does all sorts of social media. He is a very enthusiastic professor, teaching his ways of social media and how he communicates with the PR world. He shows his ways of how he integrates his ways of communication and the learning tactics. As technology is evolving, the known communication and form of media is still around, however it would be extremely useful for students to get involved in blog sites and media relations to help them understand and know social media. It would be very useful to follow some bloggers, if you do not blog yourself. So many people are in the blogosphere and have wonderful experience in this media. It would be very useful for student to have traditional and social media techniques.

Spelling is a key factor is your blog! Check your spelling, because it may hurt you in your future. The first step in social media is to listen to what people are saying. What are the major complaints in the company you are searching for? If there is a complaint next to the name, curiosity step in. Was there really a crisis? This is now a public entity and companies could be failing from the blogs out there. Organizations need to be looking and knowing what is being said about them. Is it good or bad, and what can be done to keep it good. Look at how many followers you have on your blog sites. Are people really interested and if not, what can be done to keep them interested in you and what you have to say.

TOW week 9&10 Wednesday, Apr 28 2010 

Open mic night with Taylor Swift, was a huge succes with college students. Not only does it offer them a great concert, but also it allows the students to communicate with a celebrity and find out how similar they really are to everyday people. Adding a celebrity to any community event is a great way for PR professionals to get more of a reaction from the people of their community. It raises a great deal of attention and promotions. Not only is the celebrity acquaited with great praise, but the recent grads can see how an event is planned. The more experience recent grads have is key to success. Also, having an open mic night allows the people to get to know one another, like “breaking the ice”. It is a fun way to get all sorts of peole engaged in different things they normally would not do.

A successful community has planned events throughout to get everyone affiliated with one another. The more people you know throughout will better yourself and eventually help you in the long run. Being connected with one another helps you and is beneficial. This open mic night was a great way to get everyone involved and it promotes people to do better

SLIDECAST:Naked Conversations Wednesday, Mar 10 2010 

Check out my Slidecast on

Wednesday, Mar 10 2010 


  • NAKED CONVERSATIONS How blogs are changing the way businesses talk with customers Authors: Robert Scoble/Shel Israel Presentation by: Lauren Wolf
    • Robert Scoble co- author of Naked Conversations
    • Best known for blogging
    • Most famous blog is Scobleizer
    • Currently works for rackspace where he is building a community for people about the internet.
  • Naked Conversations
    • Shel Israel is co- author of Naked Conversations.
    • Best known as a writer and speaker on social issues
    • Recently wrote a book called Twitterville about companies using Twitter
    • Was a host on an online video blog
  • Naked Conversations
    • Robert Scoble Shel Israel
  • Naked Conversations
    • Naked Conversations is showing how businesses talk to their constituencies on an equal plane.
    • Referred as: conversational marketing, open- source marketing, two way marketing, and even corner grocery marketing
    • “ Blogging unquestionably has had the most impact” Joshua Allen first Microsoft blogger
    • Blogs humanize companies. Lets the customer trust the person behind the desk.
    • Six key differences between blogging and communication channels.
    • Talk is Cheap!
    • Surprisingly enough there is a thorn to EVERY rose …including in BLOGGING
    • Fear of accidental disclosures when blogging in the corporate world.
    • If you are part of an organization of all around bad people, you should not blog.
    • The boring should not blog
    • No negative comments, NO ROI
    • Why aren’t more companies joining the “blogosphere?”
    • What will be next…?
    • This book has opened my mind into the world of blogging. Seeing how companies are thriving from simply speaking about their business is fascinating.
    • Naked Conversations has covered every aspect and was an amazing book to read and receive facts. Every one should read this book!
    • Presented by: Lauren Wolf
    • email:
  • TOW week 8 PODCAST Wednesday, Mar 3 2010 

    A podcast is an audio or video media files anyone can view on the internet. Podcasts have come so advanced in technology these day. Almost like a free tivo for people. One can watch their favorite TV shows the next day if they happened to miss it or catch up music they are interested in. Podcasts are the new digital TV for people. Anyone and everyone can make one too. Companies are also using podcasts for their advantage. They can deliver to their consumer something that can be viewed 24 hrs 7 days a week on any type of schedule. Podcasts are a convenient way to deliver content. Companies are also using podcasts to their internal employees. For instance, a busy mom with a sick child who is unable to attend a meeting that morning can be able to watch a podcast and get caught up on her work. It is advanced technology people are loving. It is an in expensive easy way to relay information. Companies can also use a podcast for busy traveling employees. They won’t miss anything. At first some companies were a little scared to try podcasting, but over the last year, podcasting has been picked up from a bunch of different businesses around the world because of its simplicity to use. PR majors can benefit from watching podcasts because they show how advertisers get the word out to consumers. Marketers can show a video on a new product to people by using a podcast. They watch this video and see how the new product is. It is a great way to market products and get the word out there to consumers. This way, consumers can see the product before they buy it.

    GROUNDSWELL CH.1-3 Wednesday, Mar 3 2010 

    Blogging is where people can write about anything  and everything they do, hear, say, see, basically everything that involves anything people write about. It is the new and upcoming attraction almost everyone is involved in. Groundswell is a trend that is exploding throughout the social media atmosphere. So far there is user generated sites, such as, Facebook, MySpace, and twitter. This is a process where people can get “the word” around to everyone easily. The groundswell went all the back to eBay and technology has improved so much since then. There are so many other sites that people can share about a movie they’ve seen or a book they’ve read. the groundswell comes from three different forces; people, technology, and economics. People have been advances though the groundswell because of social technologies.  Technologies has changed people’s interaction with one another. There is a ton more interaction between people all over the world now. Economics is also effected because all the internet traffic makes more money. Advertising online has ski rocketed. The groundswell is growing and improving each and every day. By tapping into the Groundswell companies can see how well their companies can thrive in this new phenomena. Although this does take knowledge and experience to get the groundswell going. PR marketers will understand and grasp the concept after a while. Participation is key. Without participating in the Groundswell, your company will never advance. Use a blogging site and monitor the various blogs about your company to see what consumers want and what they are saying about your company. people connect and build relationships through the blogosphere. RSS which stands for really simple syndication is a great tool that brings you updates. All you need is a receiver to get the RSS updates from your blog. The groundswell is something everyone should try.

    TOW week 5 Search Engine Tuesday, Mar 2 2010 

    Today there are two types of search engines people are using, the “paid” search and the “optimized” search. However, two new search engines are emerging in the PR world; known as reputational search and social search. Search engines are extremely popular and are growing more each and every day. A search engine such as google, is not democratic and will name any site you are looking for. Links are the main focus of search engines. PR professionals are using more reputaional search engines. This includes press releases, blogging sites, and any media relations. Reputational search sites are geared to more detailed search terms. It is also helpful to make a list of keywords to help in the navigation process.

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