• NAKED CONVERSATIONS How blogs are changing the way businesses talk with customers Authors: Robert Scoble/Shel Israel Presentation by: Lauren Wolf
  • NAKED CONVERSTIONS
    • Robert Scoble co- author of Naked Conversations
    • Best known for blogging
    • Most famous blog is Scobleizer
    • Currently works for rackspace where he is building a community for people about the internet.
  • Naked Conversations
    • Shel Israel is co- author of Naked Conversations.
    • Best known as a writer and speaker on social issues
    • Recently wrote a book called Twitterville about companies using Twitter
    • Was a host on an online video blog
  • Naked Conversations
    • Robert Scoble Shel Israel
  • Naked Conversations
    • Naked Conversations is showing how businesses talk to their constituencies on an equal plane.
    • Referred as: conversational marketing, open- source marketing, two way marketing, and even corner grocery marketing
  • NAKED CONVERSATIONS
    • “ Blogging unquestionably has had the most impact” Joshua Allen first Microsoft blogger
    • Blogs humanize companies. Lets the customer trust the person behind the desk.
    • Six key differences between blogging and communication channels.
    • Talk is Cheap!
  • NAKED CONVERSATIONS
    • Surprisingly enough there is a thorn to EVERY rose …including in BLOGGING
    • Fear of accidental disclosures when blogging in the corporate world.
    • If you are part of an organization of all around bad people, you should not blog.
    • The boring should not blog
    • No negative comments, NO ROI
  • NAKED CONVERSATIONS
    • MORE TO LEARN…
    • Why aren’t more companies joining the “blogosphere?”
    • What will be next…?
  • NAKED CONVERSATIONS
    • This book has opened my mind into the world of blogging. Seeing how companies are thriving from simply speaking about their business is fascinating.
    • Naked Conversations has covered every aspect and was an amazing book to read and receive facts. Every one should read this book!
  • NAKED CONVERSATIONS
    • Presented by: Lauren Wolf
    • email: lwolf1@email.georgiasouthern.edu
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