In this council, blogging is not something you lightly do. Blogging is something one should do everyday. People want to know what is going on all the time. A company needs to blog for their customers. A  customer see’s a relationship with the company through their blogs. They trust the company because of the blog. It is a great way to tap into the customers and business in a way no one has ever done before. Blogging is timely and has to be accurate. Blogging is also an easy way to correct something that was not accurate on let’s say a column someone wrote. Comments can then be said about what went wrong and what is going to be done to make everything correct. 

Customer feedback is priceless! Blogging is free! This is also an easy way to build publicity and track the hits/viewers who are seeing these blogging sites. People are more likely to stick around with their company because  these blogging sites help them understand what is going on.

Blogging is not a “waste of time”. People are engaged in what’s happening. It is a dynamic way people are coming together and collaborate. This is becoming more mainstream.